2012 to 2014…VIV China 2014 set for success

The International Milling Directory, as part of Perendale Publishers, proud to be an official media partner of VIV China 2014.

VIV China: from Feed to Meat
In its role as the nation’s platform on animal production and meat processing, VIV China showcases the industry’s developments by the Feed to Meat concept. Feed to meat brings together supply and demand within the complete animal protein chain. The driver behind the chain concept is that animal feed and animal health are vital for meat quality and safety. VIV China will represent every step in the meat production process. Related topics will be featured in the VIV China Conference.

In 2012, the last time VIV China was held, the organising team led by Ruwan Berculo, made plans for this year’s events. They have come around to be right on plan and built on the solid foundations of 2012. Milling for animal feed is a large part of the event and the Chinese market has grown since 2012. Let’s take a look back to the report from 2012:–

VIV China has once again profiled itself as an international platform for products, knowledge and technology for the Chinese animal protein production industry. Following many positive reactions to the event, project manager Ruwan Berculo concludes that the new concept is a success and can act as a blueprint for the next exhibition. The next VIV China is planned for 2014, from 23-25 September. “A compact, high-quality exhibition with a high visitor level, many international delegations, people from emerging economies and a Chinese business audience specifically attracted by innovations,” Berculo summarises afterwards. “You could feel the amazing energy in the air. The enthusiasm and the interest have reinforced our idea that this is what the animal protein industry in China needs. With very well-attended congresses, seminars and receptions parallel to the exhibition, we created a network meeting that counts. Moreover, the atmosphere was great. The top and sub top of the industry have attended; so 13,874 visitors is a high score.”

VIV China received delegations from the Middle East, Russia and South East Asia, among others. The exhibitors were full of praise about the new approach. According to Ruwan Berculo, for Chinese exhibitors, the exhibition was the perfect method to present themselves to the world. The Dutch delegation was also prominent, also due to the co-operating businesses in the poultry sector, the Dutch Poultry Centre. In the words of president Jos Ramekers it was a very successful exhibition, judging by the many contacts established with Chinese interested parties. On behalf of the Product Board Animal Feed, Tjeerd den Hollander said: “The VIV-summit was a very successful exposure for our project for comparing the feed import legislation of China and the EU. As a result of the summit we received lots of positive comments and reflection on our project, which gave us useful information for the finalisation of the project.”

More positive reactions about the International China Summit followed, including from Jeroen Leffelaar, Global Head Animal Protein at Rabobank: “The strong attendance at the International China Summit proved once again that Chinese professionals in animal protein production are very committed to being updated on trends and developments in their industry. In co-operation with VIV, we created an excellent opportunity to share our visions with these valuable relations.” Marleen Boerjan of Pas Reform also speaks highly of the result of the seminars: “During the seminar we provided the most up-to-date information on modular single stage incubation. We are very grateful to VIV for their support and hospitality in hosting this event and to the hatchery professionals who attended. All their questions and involvement made it such an interesting and successful occasion. We look forward to the next seminar”. The first edition of the International China Summit, on Saturday preceding the exhibition, was attended by 266 delegates. The parallel seminars on this day as well as the Closing Plenary Conference were also extremely popular and attracted large audiences.

In addition to the International China Summit, the Food Safety Poultry Forum on Friday September 21 was also well-attended. Poultry International China Edition and WATT also attracted over 100 interested visitors with a series of leading speakers. Greg Watt, President/CEO at WATT, immediately stated his wish to repeat this valuable meeting prior to VIV China 2014. The last congress was organised by the Chinese Association of Animal Science and Veterinary Medicine (CAAV) on the second exhibition day in the NCIEC. The Beijing International Breeding Pig Industry Development Symposium attracted 300 Chinese and international delegates. Initiator Mr Machuang, Director International Affairs at CAAV, looks back on this success with great pleasure.

 

Many print copies of the International Milling Directory will be on display at Perendale’s stand W1.G078 so do make sure you can visit the stand!

Optivite Introduces Its New Corporate Brand Representing A Renewed Customer Focus And Global Reach

Optivite is one of the UK’s largest animal nutrition businesses announces the introduction of their new corporate branding which includes, a new logo, corporate website, packaging and informational literature.
New Brand Logo Blue
This refreshed new image is the first for the company since 1996 when Optivite began to implement its ambitious international expansion plans.  Since then Optivite has experienced rapid growth and today operates in over 57 countries across six continents.  This new branding effectively communicates the company’s global reach, whilst reinforcing those values and qualities which have made Optivite the success that it is today.

David Bullen, CEO Anpario Plc the parent company of Optivite said “We are really proud of this new branding which builds on our investment in the Optivite brand.  Optivite was founded by a group of animal nutritionists and the company has a long history of producing science led products that deliver industry leading results, backed up by best in-class customer support.  We wanted to develop a brand that encompasses this and we think we have delivered just that.  This re-brand was undertaken on the back of in depth customer research.  We asked our customers how we could better support their businesses and their feedback was integral to what we are announcing today”.

The rebrand covers an updated logo which represents the global nature of the business as well as what the business represents, “The perfect mix of science & support”.  A clear colour palette which defines core ranges has also been introduced which runs across packaging and informational literature, allowing for easy navigation of Optivite’s product offering.  A range of brochures have been developed which are clear and concise and the website has also been optimised to enable an improved customer experience.

Optivite Ultrabond Bag
Optivite continues to expand its operations across new and existing markets, delivering leading edge nutritional products and expertise to feed and food producers globally.  Should you wish to know more about Optivite and our range of products visit www.optivite.com or call our customer service team on +44 (0)1909 537380.

The annual AHDB/HGCA Planting and Variety Survey: 2014’s Harvest

The annual AHDB/HGCA Planting and Variety Survey estimates the total GB area planted to cereals and oilseed rape for harvest this year at 3.91Mha, up 6% from 2013, with the total wheat area at 1.96Mha, up 22%.

Barley and oat areas are down on 2013, while the oilseed rape area for harvest 2014 remains at levels similar to 2013.

AHDB/HGCA Senior Analyst Helen Plant said: “Generally favourable conditions in the autumn of 2013 supported a return to more typical levels of winter crop plantings, after the extremely challenging conditions a year earlier. As generally expected, this has led to a decline in the level of spring cropping. However, it is also worth noting that for some growers the impacts of the extreme 2012 and 2013 seasons continue, because the forced changes to cropping patterns have rotational implications.”

For wheat varieties, the proportion of nabim group 4 varieties continues to increase, accounting for an estimated 58% of the total GB area. Malting barley varieties account for an estimated 60% of the total barley area, while DK-Cabernet remains the most widely grown rapeseed variety for the fourth year running.

Key findings of the survey are:

·          Total GB area planted to cereals and oilseed rape for harvest this year at 3.91Mha, up 6% from 2013

·         Total wheat area at 1.96Mha, up 22% from 2013

·         Total barley plantings down 8% at 1.09Mha but 38% increase in winter barley area

·         Oilseed rape area showing little change from 2013 at 719,000ha

·         GB oat area down 17% to 144,000ha.

 

New for 2014, the planting survey results are available in an interactive format through the HGCA Market Data Centre at: http://www.hgca.com/markets/new-market-data-centre.aspx (also see below for an image).

GB wheat area estimated at 1.96Mha – up 22%

The wheat area in particular has recovered from 2013 levels, when the lowest area since 2001 was harvested. At 1.96Mha, GB wheat planting supports the potential return of the UK to export markets this season, after an absence of two years, subject to final yields and quality.

Although a substantial increase from 2013, a GB wheat area of 1.96Mha is still slightly below that harvested two years ago. Smaller increases in the Eastern and East Midlands regions may reflect an increased interest in spring cropping, linked to efforts to control black-grass and some positive experiences from 2013.

“The proportion of nabim group 4 varieties continues to increase, following the trend of recent years and now account for an estimated 58% of the total GB area,” said Ms Plant. “This increase comes at the expense of nabim group 2 and 3 varieties, which have seen lower premiums over the past season. nabim Group 1 varieties regained area lost due the wet autumn of 2012, accounting for approximately 17% of the area, similar to 2011 and 2012.”

In Scotland, the wheat area is estimated at 109,000ha – an increase of 25% from 2013. This represents the highest level since harvest 2011, when the Scottish wheat area reached a record 115,000ha and, subject to final yields, is likely to result in lower regional premiums than have been seen in the last two seasons.

 

Total barley plantings down 8% on 2013 at 1.09Mha

The total barley planting area for harvest 2014 is estimated at 1.09Mha. While 8% lower than last year, driven by a reduction in spring barley plantings (down 24%), the GB barley area is still larger than those harvested in 2010, 2011 and 2012.

“This is because of a 38% increase in winter barley plantings to 421,000ha, representing the largest GB winter barley area since 2003 and echoing the results of the AHDB/HGCA winter planting survey,” said Ms Plant.

The largest percentage drop in spring barley plantings is seen in the West Midlands, down 56% and returning to 2012 levels. In contrast, Scotland shows the smallest percentage drop in spring barley plantings, down 7% to 276,000ha and accounts for 42% of the GB spring barley area this year.

Overall, malting varieties on the Institute of Brewing and Distilling approved list for harvest 2014, account for 60% of the total GB barley area. However, the final malting availability will be strongly influenced by final yields and quality.

 

Oilseed rape area relatively stable in 2014

The survey indicates a slight increase (1%) to 719,000ha in the area of oilseed rape compared to that for harvest in 2013.

While 5% below the 755,000ha harvested in 2012, the 2014 area would still be the second largest on record. This shows the crop remained popular with growers due to its financial performance over recent seasons and role as a break-crop. However, declines in planting area are noted in some regions possibly due to rotational changes.

DK-Cabernet remains the mostly widely grown variety for the fourth year running, accounting for an estimated 13% of the area in 2014.

 

GB oat area down 17%

The GB oat area is estimated at 144,000ha. This represents a 17% fall from 2013 levels, when the GB oat area reached a 36-year high but is still above the levels seen in some recent years.

The largest declines, in terms of actual area, are seen in the South East (7,000ha) and South West (6,000ha) of England. In Scotland, the area is estimated at 26,000ha, a decline of 6,000ha from 2013, but still the second largest Scottish oat area (after 2013) since 1994.

Ms Plant commented: “Increased milling demand for oats, farmers looking for an alternative cereal crop and the lower variable costs associated with oats compared to some other cereals, may be reasons behind the oat area remaining relatively strong.”

A full analysis will be published in an MI Prospects article on 17th July 2014 at: www.hgca.com/markets.

Map View

Map View from HGCA’s website

nabim: Going the Distance – Training the milling workforce for the 21st century

The International Milling Directory‘s 22nd edition for 2013-14 featured Alexander Waugh, director general of nabim on page 3, discussing flour in a very interesting style. This however does not mention the long ties between nabim and Perendale Publishers, who published that discursive letter.

Here for an interesting mid-week blog post is an article on training for better skills for milling professionals from 2011 which was published our sister magazine, Grain & Feed Milling Technology magazine:

 

nabim

nabim

 

Remember that the 23rd edition for 2014-15 will be published in the next few months so do update or register your company, with 2 free products and service categories, Equipment Guides and more available. Please go to the website www.internationalmilling.com today.

New AACCI approved RVA Method for Determining the Gelatinization Temperature for Milled Rice Flour

International Milling Directory member, Perten Instruments has just gained an approval for their new flour analysis method called the RVA (Rapid Visco Analyser)

The RVA (Rapid Visco Analyser) Method for Determining the Gelatinization Temperature for Milled Rice Flour has been approved by AACCI (American Association of Cereal Chemists) as Method number 61-04.01.

Gelatinization temperature (GT) is commonly measured to assess rice cooking and processing potential. A faster method using a small quantity of sample has been desired for some time as traditional methods of estimating rice GT using the amylograph and differential scanning calorimetry (DSC) are time-consuming and, in the case of the amylograph, require large quantities of samples – not well suited to rice breeding requirements. The Rapid Visco Analyser (RVA) is a cooking, stirring viscometer with ramped temperature and variable shear capability. It is commonly used in laboratories to measure the pasting properties of rice and provides the advantages of speed, ease of use, and small sample size requirements. In parallel testing with the traditional methods, the new RVA method also provided more precise results.

Further reading:
Read more about the  New RVA Method in the Perten Science World issue No 9.
General information about The Rapid Visco Analyser (RVA) can be found here.

 

For more information please contact:

Perten Instruments Stockholm:
Mark Bason
Business Development Manager Rheology.
Phone: +46 8 505 80 900
E-mail: mbason@perten.com

Meriden Distributor prospers at IndoLivestock

PT. Swadesi Candrasentosa, distributor for Meriden Animal Health in Indonesia, achieved great success at the IndoLivestock exhibition held in Jakarta, 18-20 June 2014.

With a strong sales and technical team on hand, PT. Swadesi managed a busy stand under the Meriden name, promoting Orego-Stim, Orego-Stim Aquatract and Multicide.  The 15-strong team were supported by colleagues from Meriden Animal Health – Dr Chloe Loh who is the Regional Sales Manager and Lisa Falconer, Marketing Manager.

PT. Swadesi’s promotional initiatives really paid off, attracting both new and existing customers to the stand.  PT. Swadesi ran a competition where anyone who placed an order at the show was entered into a prize draw to win that order free of charge.  This resulted in a flood of orders for Orego-Stim! Three names were pulled as prize winners and these people will be contacted in due course.

Although IndoLivestock may have been quieter than recent years, PT Swadesi held many important meetings and will see a great return from attending the show.
Regional Sales Manager, Dr Chloe Loh, said ‘The IndoLivestock exhibition provides a good platform for us to meet up with our esteemed customers and we look forward to serving them better in future.’

VIV China 2014: new opportunities for the global feed to meat industry

From September 23-25 VIV China 2014 kicks off in Beijing. In its role as platform for animal production and meat processing, VIV China showcases the industry’s latest developments. At VIV China, ‘feed to meat’ brings together supply and demand within the complete animal protein chain.

VIV China 2014 is an international feed to meat trade show for buyers, producers and end users active in livestock production (poultry, pork, fish and cattle) and the meat processing industry. Attending VIV China 2014 brings you the opportunity to meet with not only China’s global business partners, but with representatives from China’s seven most important production regions, key buyers and influencers as well.

Visitors will be able to connect with international companies from the feed to meat industry including producers of industrial feed processing equipment, industrial feed supplies and raw materials, producers of feed, feed ingredients and additives, animal health and breeding experts, producers of farm and slaughter equipment and many more.

 

Special theme: International China Summit

Following the success of 2012, the International China Summit returns to Beijing on September 20-22 as a special theme in the Kuntai Hotel, preceding VIV China. A three-day programme packed with a wide range of conferences on trends & developments. This summit will start with an international poultry forum on Saturday, followed by the Aquatic China Conference on Sunday, the China pork outlook to 2015 and all-specie walk-in sessions on Monday, before eventually being closed with the Plenary Conference on Monday afternoon. With the International China Summit, VIV China has yet again a promising run up to the main event.

 

Positive energy

VIV China 2014 is set to be a quality event with high level visitors, a lot of international delegations, people from upcoming economies and a Chinese business audience that is focused on innovation. A trade show drenched with nothing less than positive energy and enthusiasm for the animal protein industry in China. With congresses, seminars and receptions before, during and after the event this has become a networking platform that matters and an exhibition that the top of the industry will attend.

 

Register now for your free entry badge

Attending VIV China 2014 is free upon registration. Please click here to register.

VIV China 2014 will be held at the NCIEC in Beijing, China on September 23-25, 2014. For more information about VIV China and other VIV trade shows, please visit www.viv.net.