The International Milling Directory is proud to be a media partner of VIV Asia, Bangkok as part of the other titles from our owners Perendale Publishers Ltd. One company exhibiting products and their company’s services are ABCA. This is a mainly Chinese-based company who are launching in Asia at this conference. If you are attending VIV Asia 2013, please come to find us at the Perendale Publishers Ltd. stand: Hall 105, stand number B051. It takes place on 13-15 March at BITEC, Bangkok International Trade & Exhibition Centre, 88 Bangna-trad Road, Bangna, Prakanong, Bangkok 10260, Thailand. A recent press release from ABCA is below.
Taking advantage of the upcoming VIV Asia 2013, ABCA, a division of AB Agri Ltd, the Agricultural Group of Associated British Foods
plc. (ABF), is delighted to officially announce its launch in Asia with a range of nutritional solutions for the feed and livestock industry. Visit booth K028 for a chance to win a Premier Atlas Ingredients Matrix, your essential guide to feed formulation.
As the region’s leading trade show for the Feed to Meat industry, VIV Asia with over 28,000 visitors from over 101 countries in 2011 of which more than 90% came from Asia, offers an ideal platform for ABCA to launch its yeast-based feed additives to the regional and international feed and livestock industry.
Taking advantage of well established technology within ABF’s food business divisions, ABCA works closely with AB Mauri, the world’s second largest yeast producer and Ohly, the global leader in yeast extraction technology to develop and design applications for a range of effective and innovative animal feed solutions, each produced to food quality standards across Asia and the world.
ABCA will introduce four innovative, functional products during the trade show:
- AB MOS – Solution for gut health with high levels of MOS and β-glucan, derived from selected baker yeast strains of Saccharomyces cerevisiae.
- AB Zorba – Cost effective programme for mycotoxin risk management with a combination of yeast products and aluminosilicates in a balanced ratio.
- AB Yestex – Ensure animals have a good start with enhanced early nutrition. This is a premium yeast extract rich in highly digestible amino acids, nucleotides, vitamin B complex and other beneficial yeast cell constituents.
- AB Tor-Sel - A new generation of high potency Selenium yeast obtained from a proprietary strain of Torula yeast produced in Australia.
Speaking about ABCA’s participation in VIV Asia 2013, Mr James Charteris-Hough, ABCA Managing Director, said, “ABCA is new to most people in Asia and while the business seeks to be recognised as a quality supplier of products and services, provided in a highly ethical way, we are not looking to become a mega marketing organisation. We hope we can build a high reputation within the industry in Asia and help deliver long-term benefits through a personable approach to business. Please drop by our booth, we would be delighted to meet people in person.”
For more information, please visit ABCA booth at #K028, Hall 106 or log on to www.abcpasia.com